Coming from a marketing background, I agree with McLuhan's theory of consumer engagement. From that angle, the challenge is to understand how consumers might respond to the different elements being presented to them. With that said, I'm a bit confused what the medium itself can tell us about ourselves or the consumers we're trying to engage.
"...This means that people tend to focus on the obvious, which is the content, to provide us valuable information, but in the process, we largely miss the structural changes in our affairs that are introduced subtly, or over long periods of time."
I get that as designers we need to reach our audience using the appropriate channels, but what I'm not clear on from a consumer angle is the benefit we get by focusing on how we're being reached? As consumers nowadays, we want instant gratification - get what what we need and move on. From a business perspective, I would assume we would want the consumer to focus on the content.
I don't know if it's because it's Sunday night and I'm exhausted, but something isn't clicking for me here. Am I missing or misinterpreting something that anyone can shed some light on? :)
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