The Medium is the Mass age

Canadian Philosopher Marshall McLuhan said that "the medium is the message." By this he means that it is the medium itself rather than the content exchanged within it that has a profound effect on society. I find what McLuhan says to be true as we can see evidence of it all around us.

Everyday we are connected through various mediums such as printed material, radio, television, the internet, smart phones, as well as many others. For every different medium that we communicate through there is an inherently different feel and effect that we experience. Non visual mediums such as books and radio leave an element of imagination up to the user. With visually stimulating mediums like television and movies we are all given the same images to interpret the content as apposed to books and radio where we are left to fill in the blanks.

The internet is a whole different experience than any other media the world has ever been exposed to. It is user controlled individual experience, that knows no boundaries.

Many people fail to realize the big picture of what is going on. We tend to focus on what the content of our mediums are and not the effect they have on the way we communicate.