Postmodern thinking rejects the idea of accepting truths about our lives. This doesn’t mean that everything that you’ve known to be true is a lie. It just means that these so-called truths could be a lie, or they could be the truth, or they could be both the truth and a lie, or they could be some other alternative that I haven’t thought of yet. Who knows? This plurality is the essence of postmodernism.
Performance poet Taylor Mali jokes about the uncertainty of our generation in this clip: http://www.youtube.com/watch?v=yTSKU0FgZts. What Mali discusses, this indirect way of communicating, is a by-product of our postmodern society. Instead of sharing impassioned beliefs we share a collection of “possibilities”.
As a designer, I use and reject postmodern thinking. I feel so "postmodern" admitting that. While brainstorming, I allow myself to be open to all possibilities. Even the silliest ideas could work. However, when it is time to produce more serious drafts, I weed out the weaker concepts based on the truths of my target market. Good research produces smart (and effective) design.
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