Designing for Different Generations

When designing for different generations there is a ton of information to take in. In fact, I recently ran into some problems involving designing for different generations in my classes. In web design I need to design a site for skateboarders, where as in Digital Design I need to design a site for fans of Kurt Vonnegut. Not that im saying Kurt Vonnegut fans can't fit into a variety of ages, but more so that "serious" skateboarders usually tend to be anywhere from 14 - 25. This creates generational gaps.

That being said, the concept of conservative versus contemporary design is a large consideration to take in when designing for different generations. For example, my site for skateboarders uses bolder colors and large interesting fonts, where as my site for KV uses only 2 colors and sticks with commonly sized type and fonts. Because of this one could believe that one site definitely caters to a younger generation, where as the other could be for any generation.