For a business, the end goal will always be the same - to generate revenue. So when it comes time to design cross-generation there are a couple points to keep consistent. Content is king - be concise with the information and make the call-to-action very clear and apparent. Minimalist design - this wouldn't necessarily be the case if your target audience was 16-25 where the creative freedom and technology can run wild. But if you have baby boomers as a large representation of your target then they want to get the facts and move on without having to stifle through all the "cool".
Just be considerate of the needs of all your visitors, readers, etc and focus on what's important for your business - and don't forget the fundamentals while researching the latest trends.
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