A designer, just like anyone who is in the business to sell goods, needs to look at what is the generation that they want to target whether it be Generation X, Y, Z or Baby Boomers even the Silent Generation as well. An example of this that I see in my own family is computers and internet. My grandparents just got their first computer in the past few years and it was a hand-me-down from my parents. First my grandparents do not have internet, they don't want to pay for it nor have a reason to use it, however they would get it for me if I were to move in with them while I am homeless do to moving. My grandmother mainly uses the computer for Word, Excel and to play games, my Grandfather won't get near it. If they have any problems or need use of the internet they contact either my mother, brother or me.
My mother uses the computer all the time and has become more and more immersed in not just computers but electronics as well. As any other baby boomer she has grown up in a time of affluence, she is very rhetoric and was involved in the advertising world before starting a family. Although she is very much immersed she can separate herself from electronics when she needs too. My father is a different story. He just started to use the computer for more than solitaire. He now has a few sites that he likes to visit, most of them are sport sites.
My brother, sister-in-law and myself are very much immersed in the internet. Neither of us would be able to last long without some type of access to a computer, or the internet.
It is important to know who your target demographic is, what they are into and why they would want or even use the item your trying to sell to them. As a designer it is important to design for the different generations and know what is appealing to them, what they are comfortable with using and how they do certain activities.
My mother uses the computer all the time and has become more and more immersed in not just computers but electronics as well. As any other baby boomer she has grown up in a time of affluence, she is very rhetoric and was involved in the advertising world before starting a family. Although she is very much immersed she can separate herself from electronics when she needs too. My father is a different story. He just started to use the computer for more than solitaire. He now has a few sites that he likes to visit, most of them are sport sites.
My brother, sister-in-law and myself are very much immersed in the internet. Neither of us would be able to last long without some type of access to a computer, or the internet.
It is important to know who your target demographic is, what they are into and why they would want or even use the item your trying to sell to them. As a designer it is important to design for the different generations and know what is appealing to them, what they are comfortable with using and how they do certain activities.
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