Monday, October 25, 2010

Amazon

Amazon is a well known established online e-commerce company. It was founded in 1994 and launched just a year later in 1995. It is by far one of America's largest online retailer. The company's original plan was different than other online businesses. They did not expect to make a profit for the first four to five years. It slowly but surely grew and stockholders complained the company was not making a profit fast enough. As many online companies went out of business Amazon still stood strong.

They began as an online bookstore for easier convenience. The company was named "Amazon" for being the worlds largest river in hope their business would grow to be just as large. In 2000 Amazon logo had an arrow leading from the letters A to Z. This arrow represents a smile and the letters A to Z was a goal to have every product in the alphabet. Amazon is well-known for just books now so the letters in the logo no longer exist but the arrow for the smile is still there to represent customer satisfaction with a smile. Amazon sells just about everything. They sell products such as books, music, movies, software, electronics, kitchenware, tools, lawn/garden items, toys, baby products, apparel, sporting goods, gourmet food, jewelry, health and personal-care items, beauty products, instruments, clothing, industrial/scientific supplies, and groceries.

Not only can you purchase on amazon but you also sell. Amazon makes money by taking a small percentage of each item sold on the website. Since they get millions of visitors a day they make a huge profit. Their popularity has grown throughout the years as well did their market share. Those who used to sell on ebay now sell on amazon. Amazon is now worldwide and have quickly become a household name

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