complements

One of the first steps I do when beginning any type of design work is to do a landscape analysis to see what other people have come up when tackling a similar idea. When looking at other’s work, I’m not looking to copy what they have done, I am looking on how I can be innovative. Once I see what’s out there, I strive to come up with a fresh, innovative idea that will set me apart from everyone else’s ideas.

This is where creativity comes in to complement innovation. I use my creativity to come up with that unique idea that will set me apart from all others. Innovation and creativity are both essential elements in my design process. Without one or the other, I’d be left with a stale concept that would be sure to fail.