I don't see it as being creativity vs innovation but creativity helping innovation. The two don't compete with one another, they much more compliment one another. Being creative is introducing something new and original and being innovative is merely the same. What really grabs people's attention are new things. If its barely old or really old its still old and the new is what grabs and attracts attention. You want someone to always look at your site, do something new that they have to come to you for. Create something that will cause someone to want to compete with you. Leading to new creativity and innovation.
Apple created the iphone which was the first true touch screen phone with fingers instead of a stylus. It revolutionized the cell phone market and created a new genre for smartphones. It was a creative and innovative idea that demolished all other cell phones in terms of features and performance and styling. Now companies are trying to compete and become more creative and innovative than apple was. It creates a very competitive market for consumers and benefits the consumers. The most popular price for the high-performance touch screen phones are $200. Not many companies jump over that line seeing as it is a good number to attract buyers and still generate profit. All this is due to creativity and innovation by one company generation more creativity and innovation from another company to benefit the consumers.
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