Is there truly a difference? In general both have the same general meaning but it may be the context in which they are used in that varies. It seems that Innovative is always used when speaking about technology. Macintosh's multi-touch screens were referred to as "innovative" because it was new technology used in a new way. Innovation has now invented something that creates a new process for the brain that can be learned, in this case a brand new interface that contradicts the ones preceding it. But it seems that you could throw the word creativity in place of innovation and no one would be confused as to what you meant.
Again I am only speaking of how these words seem to be used with certain contexts. Creativity seems to be mentioned only when referring to a new way of using or viewing something that already exists. Usually in reference to art, design, and other such abstract concepts. Innovations seem more technical and scientific with a sense of purpose and intent; while creativity on the other (but not necessarily better) hand seems to imply that it was made with more emotion and feeling and that it may not have or need a purpose.
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