Before you do anything, blog about creativity vs. innovation and how they contribute to digital design. Then do the following:
Read Marcel Duchamp's "The Creative Act":
You can find it all over the internet... Marcel Duchamp wrote an essay called "The Creative Act" There is a copy on this page: http://www.iaaa.nl/cursusAA&AI/duchamp.html
Watch:
Charles Leadbeater on Innovation: http://www.ted.com/talks/lang/eng/charles_leadbeater_on_innovation.html
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