Innovation is becoming such a buzz word in today's society that I'm beginning to believe it means nothing more then being creative. People use the word interchangeably because they don't know the true definition of innovation. Something innovative is supposed to further a specific idea, plan or object to make it better for the user. Then I suppose that something creative is just someone's interpretation and the outcome could be anything.
I think that creativity and innovation are both equally important to a digital designer. Creativity is a big part of developing the conceptual and visual design of a site, while innovation is more a part of developing the user experience. Someone might sit at a beautifully designed, creative site but not really knowing what to do with it. If it was innovative people would be excited by the entire experience they were having. The experience includes visual and usability, making creativity and innovation an important part of digital design.
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