Hicks Law impacts my decisions as digital designer because time is of the
essence. It helps examine the relationship between the speed of processing under
conditions that require your divided attention. You want to bring visitors back to
your websites again and again, but you must entice them the first with ease and
interaction. Hicks Law is valuable to me as a designer because if I create a web page,
and it is too darn complicated, not engaging or has nothing for the visitor to interact
with, they are going to leave and seek for stimulation and information elsewhere.
You want to keep the visitor moving and provide easy navigation throughout the
website.
A link that may be helpful to further explain this is found at Wiki. Mental Chronometry is more of the psychological understanding of how the mind functions and processes information
and reaction time.
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