After my first glance of the assignment, I thought I knew exactly how creativity and innovation differentiated from each other. But then I decided to really think about the definitions of the two and I found myself in a Catch-22. Can you really define innovation without creativity? We’ll have to discuss that on another day. For this assignment I will go with an instinctual definition of creativity and innovation and discuss how they relate to digital design.
Within the realm of design, creativity is visual while innovation is mental. Creative work is “pretty”, visually appealing, and intriguing; Innovative work solves a problem by utilizing a new perspective.
Let’s say a client needs a website. I could create a highly sophisticated and creative website via Wordpress that has a refreshing look, solves all of the client’s immediate problems, and even generates new business for the client. What would be innovative would be to break the template that Wordpress limits you by and to create my own content management system based on the specific needs of the client. That’s my understanding of creativity vs innovation within digital design. One method isn’t better than the other. It just depends on the needs of the client… and if they’re willing to pay the price for your “innovation”. :)
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