Creativity and innovation are two very different ideas but they often come hand in hand. Creativity is something that every designer hopes to instill in their design. The creativeness of a website is the first thing that is recognized by a user, and in many ways is what gets those users to come back to the site. Not only does creativity entice the user to come back or use the site, but it can also come into play when showing a website design to client. The creativity in the presentation can also come in to play this allows for the client to become intrigued and excited about the site.
In relation to the client being excited about the sites creativity they are also concerned about how their site will put them ahead of the competition. This is were innovation becomes part of the design process. Innovation is about finding a fresh and new way of communicating information to the clients target audience. This new way of communicating the information is often times a lead of faith as new ideas can either tank or become extremely successful. Innovation and creativity often feed off of one another and a successful designer should always strive to have them complimenting each other in everything they design.
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