Creativity and innovation can be strong opposing ideas but can also come together, especially in the digital design field. When being a designer, you have to use both of these concepts but they aren't the same. Thinking creativity can lead to beautiful designs, website and etc, however if its not innovated I believe with this world we live in with the demand for new and evolving things, it will fall short of its competition.
Thinking with innovation can lead to design with practicality and new age ideas. Working this into a device like make making a website it can lead to many new and exciting ideas, however if its boring to the eye and its not exciting, many people might lose focus and move on. The window that the average person has to looking at a website is very little and if you don't hook the person its not going to work out for you. Overall I think that innovation and creativity are used hand in hand in the digital design field and will continue like this.
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