I really liked what Angel had to say about creativity vs. innovation. At first you think they are two separate items, but when in reality they go hand in hand when relating to digital design. I agree that creativity is visual... they layout, colors, text, etc. Innovation is how you manipulate the usual format from something ordinary, to something extraordinary. How will your design differ from those of others? What about your ability to web design, code, or mock up a 3d model is better than someone else's ability?
Tracy also brought up a good idea or comment as to how she does a landscape analysis before she starts any project. This is a fabulous idea because you can see what your competition is and how you need to set yourself apart from it, or how you could make it better. Sometimes there is no need for innovation, depending on the client or the project and that is when you decide, "Why reinvent the wheel when we have something that works already."
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