From what I understand, innovation is an advanced form of creativity. They work together because innovation comes from creativity. It is the ability to use creativity to come up with an effective product or tool. In our case, this also relates to digital design (web design, applications, etc). Innovation in digital design is extremely difficult (at least effective innovation is).
"If you can't innovate, imitate." Bertrand Serlet, Senior Vice President Software Engineering at Apple (criticizing Microsoft)
There are plenty of large corporations in the world that are guilty of this, or that have at least been accused of this. The sad truth is that companies are actually able to thrive without really innovating anything at all. It is impossible to innovate without creativity, and genuinely creative people that are actually able to harness their creativity in a productive way are hard to come by. This is why creativity and innovation are so important to digital design.
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