When I first started researching "hypermedia", I thought all it was referring to was the idea of objects linking to more information, rather than text linking to more information. Pretty simplistic. But as I was reading other blogs, I realized I should be digging a little deeper.
Nowadays we're just bombarded with information, whether we seek it out or not - information overload is something we've become accustomed to. With that, became new ways of relaying that data to readers. Think of it as a business - as the marketer of Frosted Flakes, do you want your cereal box to be black and white and sitting on the bottom shelf? No. You want your product to stand out, to be noticed and with all that competition we need to make an impact.
Cereal design/placement is similar to digital design. There are millions of website and depending on your business, hundreds or thousands of competitors. Our designs, information architecture, and usability must make a statement in order to compete in the marketplace. If all of my competitors link to social media, then mine must too. But done better.
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