Within the next ten years, I imagine every business will have a virtual world presence just as most businesses have websites today. In Life beyond Second Life, Paul R. La Monica mentions that most likely only a few companies will hold most of the market share of the virtual world market. I agree with this. As participating in virtual societies become more common, I think three distinct communities with differentiating purposes will emerge, and businesses will acquire a presence on all three. The leading three communities will be broad enough to allow everyone to join, but will contain mini-communities for people so people can participate in things that interests them most.
How will virtual worlds make money in the future?
There will be many avenues for virtual worlds to generate income, but I can see virtual worlds teaming with computer hardware providers to gain a profit. Tech companies will produce devices (or even specialized computers) that will enhance the experience of virtual gaming. Some virtual worlds may even say, Best experienced on a ‘SecondLife-Optimized-Mac’.
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