Friday, October 22, 2010

Rue La La

I've been a member of Rue La La for about three years now. Rue La La is a web-based company that is free for users to sign up but can only get involved if invited to join by someone who is already a member. In acualty the site is a collection, a portfolio of different e-commerce companies, that all use the same structure and management team to make online shopping easier for the consumer. They get major private discounts from different brand and designer names from fashion and home.

The company is a division of Retail Convergence.com, LP. They use vouchers for the third parties to use.
"(b) Vouchers. We offer a service on the Site pursuant to which third party sellers of goods, services and/or experiences ("Merchants") present offers ("Offers") for you to purchase vouchers ("Vouchers") redeemable for Merchant goods, services and/or experiences. Vouchers are subject to the limitations described in each Offer at the time of purchase of the Voucher. Without limiting the foregoing, all Vouchers are subject to the additional terms and conditions found thereon as well as all terms and conditions herein. The specific terms of the each Voucher will control in the event of any conflicting terms contained herein, unless prohibited by law. By purchasing a Voucher, you indicate your acceptance of all of the terms and conditions applicable to such Voucher, as set forth in the Offer, on the Voucher, and herein."

Rue La La's partnerships with other e-commerce sites/third parties is their primary way of making money.

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