Online Communities and social networks can take advantage of the wisdom of crowds in numerous ways. Lets take social network marketing for example. If your business is thriving off of the consumer and they are posting comments as to what they would like to see and hear, it would be to your advantage as the marketer to follow or consider the advice.
It is also a way to show the development of trends, new products or entertainment that is slowly, but surely becoming popular. The products or entertainment that is new to the market is going to grow through word of mouth or posting the new found information online. The news will spread and soon a "new discovery" has been made through the popularization of the social networking crowd.
In ten years it is hard to say what will be most accurate. Wikipedia is composed of information added my numerous people but can provide more detailed information about a wider variety of topics since it comes from such a large variety of people. To judge the validity or true accuracy of their statements is the difficult part. Encyclopedia Britannica is something that is consistently updated, maybe not as quickly since it is printed, but can be used a valid source for writing material.
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