With groupon.com, their revenue model is pretty straight-forward but unique. This is an online version of those discount entertainment books that our parents used to buy.
Essentially, everyday groupon.com offers a deal from local vendors (restaurants, activities, memberships, etc...) from which they take a commission. What's interesting is that the deal isn't active unless there are enough people interested in purchasing it - giving the incentive to share that deal with friends and family. This is also beneficial for vendors as they can set a minimum purchase number so they're aware of how many offers were sold and at what they made at minimum. There is also a time limit set in order to purchase the "deal of the day".
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